Why invest in AI ethics and governance?
Nicholas Berente, Francesca Rossi, Marialena Bevilacqua, Marianna Ganapini, Brian Goehring, Heather Domin
IBM Institute for Business Value, 2024
Recent studies show that more than half (56%) of executives are delaying major investments in generative AI until they have clarity on AI standards and regulations, and 72% of executives say their organizations will actually forgo generative AI benefits due to ethical concerns. But if executives broaden their outlooks and view AI ethics as an opportunity, ongoing research suggests that investing in AI ethics has the potential to create quantifiable business value.